WHO CAN HELP THE CEO Case Study Example | Topics and Well Written Essays - 1000 words

WHO CAN HELP THE CEO - Case Study Example Amory suggested that Eliot be set up with an executive coach. Eliot did not agree with the advice and regretted having called Amory. When Eliot became CEO of TrakVue he made some optimistic sales projections which came back to bite him. The board saw Eliot as being behind in his results due to the foolish projections he made two years earlier. Eliot also consulted his problems at the company with another friend, Bob Gellingham, who worked in public relations. He suggested that Eliot should land one or two big accounts to change attention away from the problems. The executive coach that Amory set up for him told Eliot he was in denial about the business problems. Another coach told him to seek advice. Eliot thought that it was the coachs job to give that advice. The coach also told him that he rarely seeks input from anyone: subordinates, peers outside the company, or customers. Eliot resented the advice because he sought the coach was uninformed about the dynamics of his business. He was worried that the board might fire him in their next meeting since he had lost two sales VP during his tenure as CEO. The article ended by offering three different views from commentators. Jerry Rao who was a CEO himself suggested that keeping the problems within is not the right rout. When he faced similar problems to Eliot he looked for the advice from the board of directors. He also said that colleagues may have agendas that lead to detrimental advice, thus it was a smart idea to use coaches or consultants. He said that assistants often can provide good insight. The second commentator, Susan Ashford, questioned Eliots leadership and that he did not admit his weaknesses. She said that Eliot avoided seeking advice from his colleagues. The last commentator, Stephen Socolof, said Eliot has to reassure the board about his capacity to run the company. He said Eliot should ask for help from mentors and other experienced people. The article showed the

Business Plan Paper Essay Example | Topics and Well Written Essays - 750 words

Business Plan Paper - Essay Example In their efforts to expand investment portfolios, investors evaluate the performance of a company by scrutinizing its business plan. In this regard, organisations should prepare business plans in order to expand their capital base. Another benefit of a business plan is that it conveys the leadership styles and how the company is positioned in the market. In this way, it creates confidence among the investors by indicating the strategies that the company will emulate to retain or improve its market position (Pinson 36). In addition, a business plan indicates the financial performance of an organisation by undertaking a comparison between its forecasts and the performance in the previous years. The section below discusses a business plan of Coca-Cola bottlers Philippines Incorporation Coca-Cola Philippines is embarked on production of various Coca-Cola products such as Coke, Sprite and Coke Zero among others. Major ingredient that makes up Coke Zero, the recently launched product is Aspertame among others (Murden 25). The objective of the company is to maximize the shareholders returns while being careful of the responsibilities of all the stakeholders. In addition, the company aims at becoming a responsible firm that build and support communities. Similarly, the objective of the company is to create value for its customers. The company target consumers within the age bracket of 16 to 50 years. This is based on the fact that these consumers are focused at active lifestyle emphasizing on good health. Additionally, they aim at keeping their sugar levels at a constant level. In this regard, Coke Zero becomes a good option for them. The company undertakes its TV advertisement by use of endorsers such as Gabbie Merced, Eli Buendia and Billy Crawford. In addition, it emulates billboards especially along the roads connecting Cagayan de Oro to other cities (Juana et al 5). One